Beach book list

Beach time is here again, and this year I have an aggressive reading list. Here's the plan, Stan.

• Don't Make me Think - by Steve Krug. A Common Sense Approach to Web Usability


• The Strategy Handbook - by Michael E. Raynor. Why committing to success leads to failure [and what to do about it]


• About Face - by Alan Cooper and Robert Reimann. The essentials of interaction design. (This one I have been meaning to read for years but never got around to it.)


• Marketing that Works - by Leonard M. Lodish, Howard L. Morgan, and Shellye Archambeau. How entreprenuerial marketing can add sustainable value to any sized company.


• Selling Blue Elephants - by Howard Moskowitz and Alex Gofman. How to make great products that people want before they even know they want them.

Looks like a great trip coming up!